Throughout my career, I have honed the ability to create a buzz on social media. It requires a careful balance of crafting the right message for the right audience at the perfect moment. My work has resulted in a significant increase in resources for the organizations I’ve worked for, and has helped raise awareness about houselessness and related issues. I’ve always been passionate about using social media as a tool for positive change and am proud of the results I have been able to achieve. Here are some examples.
Urgent Public Appeals (Social Media)
Creative direction, Social Media Strategy, Media + Influencer Engagement
Organization: Bissell Centre