In 2010, I joined Hope Mission's Development department with the goal to drive change. I assembled a small in-house team of creatives and we overhauled the website, digital assets, and print materials, and built an engaged audience on social media. Our efforts caught the attention of DDB Edmonton, who helped redesign Hope Mission's logo, typeface, and brand colours. My remark in a discovery meeting, "we want to own the word hope in Edmonton," inspired the creation of the bold logo, which has been a powerful asset for them ever since.
Hope Mission Brand Evolution
Things I did.
Lead the redevelopment of the website and digital assets, and print materials
Hired expert and reliable team members to advance the department’s impact
Provided team leadership and created safe environment to experiment try new things
Conducted research to inform strategies/tactics
Lead the organization through a rebrand with the help of DDB Edmonton
Other things I did.
Established a strong and consistent social media presence on Facebook, Twitter, and Instagram
Built strong relationships with local influencers, creators, and business owners
Created engaging call-to-action campaigns that brought significant funds and resources
Supported programatic departments with their various marketing communication needs
Served as Hope Mission’s public spokesperson
Strategic Planning, Creative direction, Social Strategy, Media + Influencer Engagement, Brand Management
Organization: Hope Mission
Photography: Mike Stinson, Carmyn Effa
Designers: DDB Edmonton, Ben Frank, Brennan Black, Dave Von Bieker