In 2014, I joined Bissell Centre as the marketing manager, bringing with me the knowledge and experience gained from my previous role at Hope Mission. My first priority was to revamp Bissell's website, recognizing it as a key platform for encouraging support and action. I quickly seized opportunities to launch impactful campaigns and elevate the standards of photography, design, and communications. My philosophy is that marketing at a charity should serve as a tool for fundraising and resource building. Thus, I always fostered a tight bond with the Fundraising team and played a critical role in the development of Bissell's Annual Giving program. Together, we aimed to inspire generosity in the community by sharing inspiring stories and providing engaging ways for people to get involved. In my 8 years at Bissell Centre, I was proud to see a significant increase in donor participation, community support, and annual donations.